This made me chuckle to myself - we are so influenced by how something is presented to us!
In this experiment, the exact same dishes were presented using different names throughout the course of an academic term.
Each day, a vegetable dish was labelled up in one of four ways: basic - simply "carrots" healthy restrictive - "carrots with sugar-free citrus dressing" health positive - "smart-choice vitamin C citrus carrots" indulgent - "twisted citrus-glazed carrots" The choice of vegetable was also rotated to make sure there was enough variety throughout the week. Each day, the scientists counted how many of the 600 diners selected the vegetable dish and, at the end of the meal time, weighed how much of the food had been taken from the serving bowl. The indulgent labels came out top, including "twisted garlic-ginger butternut squash wedges" and "dynamite chilli and tangy lime-seasoned beets". Seductive names resulted in 25% more selecting the vegetable compared with basic labelling, 41% more people than the healthy restrictive labelling and 35% more people than the healthy positive labelling.