This is a very welcome and long overdue development and one that should help protect patients from substandard treatment.
The body that regulates UK doctors is bringing in new guidelines for cosmetic procedures to stop rogue practitioners who put profits before patients. The General Medical Council rules, coming into force in June for private clinics and the NHS, make it clear that patients must not be rushed or cajoled into having surgery. Promotional tactics like two-for-one offers are banned. Doctors who break the rules could be struck off the medical register.