I have always suspected this was the case and personally I do tend to choose the own brand options - after checking the active ingredients of course!
This might be a good way for many people who are suffering from illnesses to save some money at this expensive time of year!
One of Britain’s biggest painkiller brands, Nurofen, uses identical ingredients in pills that claim to tackle a different ailments, a court has found, prompting experts to warn that patients are overpaying for so-called “targeted” medicines. Nurofen offers different packs of branded drugs depending on whether the buyer is suffering from migraines, period pains, tension headaches or back pain. Its targeted pills are different to standard Nurofen as they contain salts that break down more quickly in the digestive system, providing faster pain relief. They are also more expensive. But a court in Australia ruled that the products should be removed from the shelves there after finding that, apart from the packaging, all the targeted pills were identical to each other.